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Showing posts with label MarketingandManagement. Show all posts
Showing posts with label MarketingandManagement. Show all posts

Monday, July 7, 2014

New titles in Marketing and Management



Brave girl: Clara and the Shirtwaist Makers' Strike of 1909 by Michelle Markel


Inside Apple: how America's most admired and secretive company really works by Adam Lashinsky


I'm feeling lucky: the confessions of Google employee number 59 by Douglas Edwards


The butterfly defect: how globalization creates systemic risks, and what to do about it by Ian Goldin and others

Tuesday, April 8, 2014

New titles in Marketing and Management

Performance based project management: increasing the probability of project success by Glen B. Alleman

The secret to peak productivity : a simple guide to reaching your personal best
    Myles, Tamara Schwambach Kano


First time leader: foundational tools for inspiring and enabling your new team by George Bradt and Gillian Davis

Trade secret theft, industrial espionage, and the China threat
    Roper, C. A.

An introduction to the psychodynamics of workplace bullying
    White, Sheila.

Leaderhip and Cultural Webs in Organisations : Weavers' Tales
    McLean, A. J.


Thursday, August 8, 2013

New titles in Marketing and Management


Market your way to growth [electronic resource]: 8 ways to win by Philip and Milton Kotler


Lean in : women, work, and the will to lead by Sheryl Sandberg


Crowdsourcing [electronic resource] by Daren C. Brabham


Get clients now! [electronic resource]: a 28-day marketing program for professionals, consultants and coaches by C.J. Hayden'


Whiteboard selling [electronic resource]: empowering sales through visuals by Corey Sommers, David Jenkins


The retail revival [electronic resource]: reimagining business for the new age of consumerism by Doug Stephens







Monday, April 15, 2013

New titles in Marketing and Management


Leadership from the inside out [electronic resource]: becoming a leader for life by Kevin Cashman

Extreme productivity : boost your results, reduce your hours by Robert C. Pozen


Conflict management for managers [electronic resource]: resolving workplace, client and policy disputes by Susan S. Raines


Positioned [electronic resource]: strategic workforce planning that gets the right person in the right job by Dan L. War and Rob Tripp with Bill Maki


Marketing to the ageing consumer [electronic resource]: the secrets to building an age-friendly business by Dick Stroud, Kim Walker

Generations at work : managing the clash of boomers, Gen Xers, and Gen Yers in the workplace by Ron Zemke
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Tuesday, December 18, 2012

New titles in Marketing and Management

The market-driven supply chain : a revolutionary model for sales and operations planning in the new demand economy by Robert P. Burrows


Idea agent: leadership that liberates creativity and accelerates innovation by Lina M. Echeverria


The facilitator's fieldbook: step-by-step guides, checklists, samples and templates by Thomas Justice and David W. Jamieson


Talent leadership: a proven method for identifying and developing high-potential employees by John Mattone


Tuesday, November 13, 2012

New titles in Marketing and Management

Utilizing the 3Ms of process improvement [electronic resource] : a step-by-step guide to better outcomes leading to performance excellence by Richard Morrow

Institutions, economic performance and the visible hand [electronic resource] : theory and evidence by Ashok Chakravarti

Behavioral finance and investor types [electronic resource] : managing behavior to make better investment decisions by Michael M. Pompian


The 7 hidden reasons employees leave [electronic resource]: how to recognize the subtle signs and act before it's too late by Leigh Branham


Millenials and the workplace [electronic resource]: challenges for architecting the organizations of tomorrow by Pritam Singh, Asha Bhandarker and Sumita Rai


Complete B2B online marketing [electronic resource] by Maura Ginty, Lauren Vaccarello and William Leake


The right skills for the job? [electronic resource]: rethinking training policies for workers by Rita Almeda, Jere Behrman and David Robalino editors

Monday, October 1, 2012

New titles in Marketing and Management

Project benefits management [electronic resource]: linking your project to the business by Trish Melton, Peter Ties-smith and Jim Yates

Product development [electronic resource]: a structured approach to consumer product development, design and manufacture by Anil Mital et al

 Keeping found things found [electronic resource]: the study and practice of personal information management by William Jones

The 7 hidden reasons employees leave: how to recognize the subtle signs and act before it's too late by Leigh Branham

The AMA handbook of business letters by Jeffrey L. Seglin and Edward Coleman

Leadership isn't for cowards [electronic resource]: how to drive performance by challenging people and confronting problems by Mike Staver

Breakthrough branding [electronic resource]: how smart entrepreneurs and intrapreneurs transform a small idea into a big brand by Catherine Kaputa






Wednesday, September 5, 2012

New titles in Marketing and Management


Corporate governance and initial public offerings [electronic resource]: an international perspective edited by Alessandro Zattoni and William Judge


The women of Berkshire Hathaway [electronic resource]: lessons from Warren Buffet's female CEOs and directors by Karen Linder


The social media bible [electronic resource]: tactics, tools & strategies for business success by Lon Safko


@ your service [electronic resource]: how to attract new customers, increase sales, and grow your business using simple customer service techniques by Frank Eliason

 Hey, Whipple! squeeze this! [electronic resource]: the classic guide to creating great ads by Luke Sullivan with Sam Bennett

The accidental salesperson: how to take control of your sales career and earn the respect and income you deserve by Chris Lytle

Recruiting, interviewing, selecting and orienting new employees by Diane Arthur

Visual merchandising [electronic resource]: window and in-store displays for retail by Tony Morgan

Managing organizational knowledge [electronic resource] : 3rd generation knowledge management ... and beyond! by Charles A. Tryon

When teams collide [electronic resource]: managing the international team successfully by Richard D. Lewis





Tuesday, August 21, 2012

New titles in Marketing and Management


MisLeading indicators [electronic resource]: how to reliably measure your business by Philip Green and George Gabor


Social media marketing [electronic resource]: an hour a day by Dave Evans

RFID for the supply chain and operations professional [electronic resource]: by Pamela Zelbst and Victor Sower

UnMarketing [electronic resource]: stop marketing. Start engaging by Scott Stratten


Professional web video [electronic resource]: plan, produce, distribute, promote and monetize quality video by Richard Harrington and Mark Weiser with Rhed Pixel

Building a marketing plan [electronic resource]: a complete guide by Ho Yin Wong


Facebook marketing [electronic resource]: an hour a day by Chris Treadway and Mari Smith


Customer in the boardroom [electronic resource]: crafting customer-based business strategy by Rama Bijapurkar


The management training tool kit: 35 exercises to prepare managers for the challenges they face every day by Alan Clardy


The RDS Forex system [electronic resource]: a breakthrough method to profiting from market turning points by Michael Radkay and Stephanie Radkay

Tuesday, June 5, 2012

New titles in Marketing and Management


The B2B social media book [electronic resource] : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more by Kipp Bodnar

High performance companies [electronic resource] : successful strategies from the world's top achievers by Nitin Pangarkar

Leading at the edge : leadership lessons from the extraordinary saga of Shackleton's Antarctic expedition by Dennis N. T.  Perkins

Enterprise project governance : a guide to the successful management of projects across the organization by Paul C. Dinsmore

Tuesday, May 1, 2012

New titles in Marketing and Management

The advanced dictionary of marketing [electronic resource] : putting theory to use by Scott G. Dacko

Pattern making, pattern breaking [electronic resource] : using past experience and new behaviour in training, education and change management  by Ann Alder

A quick start guide to mobile marketing [electronic resource] : how to create a dynamic campaign and improve your competitive advantage  by Neil Richardson


Unmarketing [electronic resource] : stop marketing, start engaging  by Scott Stratten

The sales growth imperative [electronic resource] : how world class sales organizations successfully manage the four stages of growth  by David J. Cichelli

Search engine marketing [electronic resource] by Andreas Ramos

The complete new manager [electronic resource] : essential tips and techniques for managers by John H. Zenger

Brand champions [electronic resource] : how superheroes bring brands to life  by Ian P. Buckingham

Job search solution: the ultimate system for finding a great job now! by Tony Beshara


Tuesday, April 10, 2012

New titles in Marketing and Management

Manager's guide to mentoring [electronic resource]  by Curtis J. Crawford

Perfect phrases for customer service [electronic resource] : hundreds of ready-to-use phrases for handling any customer service situation  by Robert Bacal

The IKEA edge : building global growth and social good at the world's most iconic home store by Anders  Dahlvig

The cool factor : building your brand's image through partnership marketing  by Del Breckenfeld

Marketing management [electronic resource] by Brian Sheehan

Go mobile [electronic resource] : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business by Jeanne Hopkins

Friday, December 30, 2011

New titles in Marketing and Management

The enemy of engagement : put an end to workplace frustration--and get the most from your employees by Mark Royal
 
It's your biz : the complete guide to becoming your own boss by Susan Wilson Solovic
  
Delivering knock your socks off service by Performance Associates, Inc
 
Harvesting intangible assets : uncover hidden revenue in your company's intellectual property by Andrew J. Sherman

YouTube and video marketing [electronic resource] : an hour a day by Greg Jarboe

Friday, December 9, 2011

New titles in Marketing and Management

Ethical issues and social dilemmas in knowledge management : organizational innovation by Goncalo Jorge Morais da Costa
Innovative knowledge management : concepts for organizational creativity and collaborative design by Alan Eardley
Complexity and knowledge management : understanding the role of knowledge in the management of social networks by Andrew Tait

 The new rules of marketing & PR [electronic resource] : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly by David Meerman Scott

Leadership in the digital enterprise : issues and challenges by Pak Yoong

Advertising and cultural politics in global times [electronic resource] by Pamela Odih

New demographics, new workspace [electronic resource] : office design for the changing workforce / Jeremy Myerson, Jo-Anne Bichard, and Alma Erlich

Street-smart advertising [electronic resource] : how to win the battle of the buzz / Margo Berman

Evidence-based reward management [electronic resource] : creating measurable business impact from your pay and reward practices / Michael Armstrong, Duncan Brown, Peter Reilly

Perspectives on social media marketing [electronic resource] : the agency perspective/the brand perspective / Stephanie Agresta, B. Bonin Bough