Hit Counters

Monday, May 23, 2011

New titles in Marketing and Management

The marketing plan: how to prepare and implement it by William M. Luther

Franchising and licensing: two powerful ways to grow your business in any economy by Andrew J. Sherman

What I didn't learn in business school : how strategy works in the real world by Jay B. Barney

The Drucker lectures : essential lessons on management, society, and economy by Peter F. Drucker ; edited and with an introduction by Rick Wartzman

Project Management for the Creation of Organisational Value [electronic resource] by Ofer Zwikael, John Smyrk

The I/O consultant : advice and insights for building a successful career by Jerry W. Hedge

The changing nature of performance : implications for staffing, motivation, and development by Daniel R. Ilgen

The new cultures of food [electronic resource] : marketing opportunities from ethnic, religious and cultural diversity / edited by Adam Lindgreen and Martin K. Hingley.

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