Hit Counters

Friday, December 9, 2011

New titles in Marketing and Management

Ethical issues and social dilemmas in knowledge management : organizational innovation by Goncalo Jorge Morais da Costa
Innovative knowledge management : concepts for organizational creativity and collaborative design by Alan Eardley
Complexity and knowledge management : understanding the role of knowledge in the management of social networks by Andrew Tait

 The new rules of marketing & PR [electronic resource] : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly by David Meerman Scott

Leadership in the digital enterprise : issues and challenges by Pak Yoong

Advertising and cultural politics in global times [electronic resource] by Pamela Odih

New demographics, new workspace [electronic resource] : office design for the changing workforce / Jeremy Myerson, Jo-Anne Bichard, and Alma Erlich

Street-smart advertising [electronic resource] : how to win the battle of the buzz / Margo Berman

Evidence-based reward management [electronic resource] : creating measurable business impact from your pay and reward practices / Michael Armstrong, Duncan Brown, Peter Reilly

Perspectives on social media marketing [electronic resource] : the agency perspective/the brand perspective / Stephanie Agresta, B. Bonin Bough






No comments:

Post a Comment