New titles in Marketing and Management

Manager's guide to mentoring [electronic resource]  by Curtis J. Crawford

Perfect phrases for customer service [electronic resource] : hundreds of ready-to-use phrases for handling any customer service situation  by Robert Bacal

The IKEA edge : building global growth and social good at the world's most iconic home store by Anders  Dahlvig

The cool factor : building your brand's image through partnership marketing  by Del Breckenfeld

Marketing management [electronic resource] by Brian Sheehan

Go mobile [electronic resource] : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business by Jeanne Hopkins