New titles in Marketing and Management

The advanced dictionary of marketing [electronic resource] : putting theory to use by Scott G. Dacko

Pattern making, pattern breaking [electronic resource] : using past experience and new behaviour in training, education and change management  by Ann Alder

A quick start guide to mobile marketing [electronic resource] : how to create a dynamic campaign and improve your competitive advantage  by Neil Richardson


Unmarketing [electronic resource] : stop marketing, start engaging  by Scott Stratten

The sales growth imperative [electronic resource] : how world class sales organizations successfully manage the four stages of growth  by David J. Cichelli

Search engine marketing [electronic resource] by Andreas Ramos

The complete new manager [electronic resource] : essential tips and techniques for managers by John H. Zenger

Brand champions [electronic resource] : how superheroes bring brands to life  by Ian P. Buckingham

Job search solution: the ultimate system for finding a great job now! by Tony Beshara