Hit Counters

Tuesday, November 30, 2010

New titles in Marketing and Management

Repositioning: marketing in an era of competition, change, and crisis by Jack Trout

Pull: the power of the Semantic Web to transform your business by David Siegel

Social media marketing [electronic resource] : game theory and the emergence of collaboration by Eric Anderson

Neuromarketing [electronic resource] : exploring the brain of the consumer by Leon Zurawicki

Handbook on business process management [electronic resource] : introduction, methods and information systems; edited by Jan vom Brocke, Michael Rosemann

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